Comics

McCloud has a very interesting view when it come to viewing comics rhetorically. Comics have the potential to have a different meaning when it comes to different readers. There are three main ways to view images in comics, according the McCloud, they can be symbols, icons or pictures. Symbols are used as a way to visually represent an idea or belief through a single image. Where as, icons are used because you can associate an image with a word or language, which also give meaning to the image.

McCloud also seperates images from word, because both have their own story to tell. Word and images both have the ability to convey a deep meaning, but when you can combine the two, you get a powerful combination which can create a much deeper meaning.

McCloud also points out that images have been around for a very long time. From the time of cave art, we have used images to express what we feel inside. They have the ability to convey a different meaning for each individual who looks at the image. While word have only one meaning, one interpretation.