Monday, March 29, 2010

CRAP

Why do you think the CRAP Principles are important in design?

After reading about the CRAP principles, it opened a whole new meaning about how graphic artists go about laying out their ideas. I never really put any thought into the fact that how we layout our designs or ideas can make or break a sale or lose a potential customer. Contrast, according to Willams, is often the most important visual attraction on the page. What you use to grab the attention of your reader or customer, creates the first impression. You should use repetition through out your work, stick with the same idea that you had, and it will go a long way. Always use alignment with your work. This creates a clean sophisticated, fresh look. Finally, proximity, which describes how items related should be grouped close together. By doing this you can reduce clutter in your projects, help the reader focus on the materiel you want them to see. All these principle help graphic artists and designers to make better decisions about their work.